Avapay Nov 2010 – Oct 2012


Avapay is an Australian based mobile payment system targeted for small businesses, solving point of sales with mobile devices with an inventory management system.

Remote Role

Lead Designer and Frontend Dev in a team of 2


Branding, UX design and Frontend development for responsive web service and mobile apps, system analysis, pitch presentation, patents diagrams and documentation.


HTML, CSS, Ajax, PHP, Java, MSQL, AWS, Eclipse.


Avapay started as communication and messaging platform for Google Wave that then pivoted into a mobile payment system. Working closely with the founder and lead developer, deep brainstorming and product research inspired a QR code based payment solution.
This payment solution used QR codes for device to device transactions that utilised geo location based for proof of purchase recording
Patent documentation was created and the patent was granted for this solution .
The product was further developed into an commerce ecosystem with a web responsive shopping cart built upon a inventory management system.

Using Java and a custom html/css frontend, a web based service was developed with location based deals. Customers could used a messaging system to communicate to business owners and other users. Each account was designed with a personal “avapay wallet” with transaction history and detailed transaction receipts.

Offshore mobile developers were engaged in the translation of the web platform into a mobile apps for android and iOS ecoystems. Mockup screens, Icons and asset were created for the developers to translate into the mobile platform.

Branding, graphics and iconography was collated into web based asset library. Simple info graphics were developed for patent extensive patent documentation.


As a designer and front-end developer working for a cutting-edge startup, my role was crucial in supporting the the company’s major pivot from a messaging service to a payment platform.
Being adaptable to respond to the C-Suite directions as a startup navigates its funding model is critical as it is challenging.
Developing foresight to market forces and protecting design innovation from corporate sabotage is important in the ideation process, as the end user of product is not necessarily the “customer” of a startup.

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