Case Study Chameleon – Brand + Identity

Overview

Utilising the CXD framework with an already developed design language system and defined customer personas.

Secret States is an exciting health business aimed art providing a range of products and support for water fasting. This design iteration is supporting the release a new product category of Premium Water Fasting Tonics.

Goal

The goal of this iteration was to define the business identity and create a dynamic adaptable brand.

Problem

Create a solid brand for an emerging cryptocurrency

Challenges

  • New and unknown brand
  • Over saturated Market
  • Appeal to gender
  • Volatile Market
  • Get Investor Uptake

Solution

A visionary

Automation,

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